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Adding little pieces of html code to your site can mean a world of difference to how the search engines rank you. If you write your content to give your visitor an understanding of what you are offering, in the best possible terms, the search engines will catalog your words. After you have done the best possible job of describing and presenting your products or services without trying to incorporate SEO tactics into the content, You will then need to pick out of the content the words that need to be highlighted to the visitor. Using simple html code to highlight and emphasize the Key words or phrases inside your content and creating links from your keywords to their page within your site, you will have improved your position in the ranking on search engines.

Search engines like to see honest and well written content, they do not like keyword stuffed paragraphs that are tough to read and not friendly to the visitor. Highlighting and emphasizing words is a way to tell both the visitor and the Search Engines that these words are important. Creating links to the keywords associated page shows them that they are not only important but that you have more to say about the product, service or subject. Work this into the content on your website and it will be your first step in moving towards the higher rankings.


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